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The innovation strategy defines the role of innovation and sets the direction for innovation execution. The role of innovation in helping organisations achieve growth targets is often unclear and the revenue growth from innovation is insufficient, unless managed with great rigor. While there is lots of theory about and many good books on innovation strategy, many companies fail to develop and execute an innovation strategy, which entrepreneurs can beat by Overcoming the 4 Major Obstacles for Business Enterprise Success. We work with clients to help them take a very pragmatic and execution-oriented view on this.
Innovation in 5 steps
- An innovation strategy needs to be truly inspiring and should describe a desirable future state;
- The innovation strategy needs to be ambitious in terms of providing the basis to break away from the competition, and create new spaces.
- The process of developing the strategy needs to be open.
- An innovation strategy must also be specific to the time in which it is developed.
- Finally, an innovation strategy needs to be adaptive and to evolve over time in a competitive intelligence mindset.